Book Review: Made You Look

Book: Made You Look: How Advertising Works and Why You Should Know by Shari Graydon with illustrations by Michelle Lamoreaux

Source: Borrowed from Publisher/NetGalley for an honest review

Publication: Available now

Description:

The kids' survival guide to advertising, revised and updated for the digital age.

Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your video game, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back.

For ten years, Made You Look has been an essential self-defense kit for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows kids where ads come from, how they work, and why it matters.


Rating: 5 stars

Review:

I was surprised by how informative this book was, because the author not only covered the basics on advertising but also detailed things you can do as a consumer if you're not happy with a product or certain advertisement. I found this to be an eye-opening look into the world of advertising because even as an adult it's sometimes easy to fall for some of the ploys that some companies use to get you to buy their products.

In this book is a detailed yet not overly complicated history of advertisement as well as showcasing both good and bad ways companies have used advertisement such as to promote charities.

I really like the colorful charts and illustrations that are throughout the book, they add a little lighthearted humor and an additional way to showcase information. 

This book may be written for children and teens but I think anyone could benefit from being a more well informed consumer especially since we're constantly being bombarded with advertisement practically where ever we go (even online).