Book Review: The Little Red Book of PR Wisdom

Book: The Little Red Book of PR Wisdom by Brian Johnson

Source: Borrowed from Publisher/NetGalley for an honest review

Publication: Available now

Publisher: Deep Line Books

Description:

A full understanding of the media, and how to use it, is a distinct competitive advantage - and here it is within your grasp. This book is your user-friendly toolkit to making it happen.

At a time when the media is morphing by the day, The Little Red Book of PR Wisdom is a touchstone for PR professionals, students and novices alike - and a reminder that universal truths still apply, regardless of the form of information delivery (print, electronic or social media).

Complete with feedback from seasoned media operators, classic case studies, real world examples, Golden Rules and Top Tips, this book is an invaluable key to success in the world of publicity.

The Little Red Book of PR Wisdom is your essential companion to decoding the media ... and using it effectively.



Rating: 3 stars

Review:

The Little Red Book of PR Wisdom includes a lot of good practical and current information/advice but on occasion I found some of the information to be a little repetitive. Although you get a thorough look into the everyday PR tactics, I was a little bored with some of the writing.

Reading this did feel like a refresher to some of the business courses I took in college and I would actually recommend this as supplemental material for college students especially PR students. This may also be a good reference for someone who is running a small business and need help in promoting their business.

However, I'm not sure how any of my former professors would feel about this issue I had with the book which was the anonymity of the professionals giving quotes and anonymous case studies. By keeping the identity of the advice givers a secret and who the case studies were about, it some what shrinks the credibility of the book. I understand that the author said that his sources wanted to be anonymous but I'm not sure why because it's not as if information they provided was anything bad.

I give this 3 stars for the good information but take away two stars for being repetitive, slightly boring and for leaving off source information.