Fashion Meets Fandom: Hello Kitty Tote Bag

I'm really surprised that the only Hello Kitty merchandise I have is a little toy/figurine (the one where Kitty is reading a book) I bought from McDonald's years ago. I love Hello Kitty yet I don't seem to buy any merchandise. This morning I was online window shopping and I found this tote bag. I like it because it's bright red and cute and simple. It just looks like a bag I'd want to use.