Lois Lane Friday: Why is Lois Lane Undervalued in the DCEU's Marketing?

The marketing for Lois Lane for Man of Steel was terrible in both promotion and merchandizing. However, Warner Bros. and DC Comics made up for it with Batman v Superman. Although she did not get a special Batman v Superman Barbie doll as Wonder Woman, Batman and Superman had, she at least received a few things such as a poster, another figure included in a LEGO set and her image on a Dr. Pepper can which included an access code to her chapter of a digital comic that tied into the movie. For a character that's been around for 79 years who continues to have limited merchandise that was truly a step up in that regard.

After the good start of promoting Lois for Batman v Superman I thought it would have continued. But it appears as if they completely forgot about her for Justice League. The merchandizing and promotion this time around was back to being terrible for Lois. She didn't get a poster nor any merchandise. As with the previous movies, there was numerous merchandise created but this time there was nothing that featured Lois. Barbie even created two new dolls for the movie with Wonder Woman getting yet another doll along with the addition of Mera (Queen of Atlantis). It's disappointing because Lois has not had a Barbie since Superman Returns and that was 11 years ago.

Adding to that are new Funko figures that were created for the characters with Lois continuing to be excluded yet again. It's unbelievable that she still does not have a Funko.

Why does Lois Lane continue to be undervalued in the DCEU? Why is she not included in the marketing? She has a fan base that's clamoring for more merchandise yet DC Comics and Warner Bros. continue to not only ignore the fans but Lois as well.